Why is projection mapping so popular in events and marketing?

By David Aleksandersen 22. March 2019

Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay. 

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Temaer: projection mapping, audience engagement, social media, brandbuilding

Common audio formats: Which one to use?

By David Aleksandersen 28. February 2019

Audio comes in a wide range of formats and types, just like video and images. For a media server operator, knowing your way around the audio jungle is a real plus, potentially saving you time, effort and some sleepless nights. This blog looks at the three major audio categories, and gives media server programmers a hot tip on audio format!

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Temaer: audio, audio interface, audience engagement, mediaserver, wav, lossless, lossy

Why AV designs should be for the user experience – and how to do it

By Craig MacCormack, Commercial Integrator 15. February 2019

We’ve heard a lot about AV integrators and experience in the past few years, even more so since industry association InfoComm International rebranded itself as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years.

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Temaer: design thinking, audience engagement, avixa, visitor experience, entertainment technology, content

What is projection mapping?

By Adrian Pennington 7. June 2018

Video mapping, projection mapping, 3D mapping, spatial augmented reality or plain old mapping, the technology has plenty of names but the effect can be summed up in a single word: wow! We take a quick look at what it is and when to use it.

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Temaer: projection mapping, augmented reality, wow-factor, audience engagement, video, visitor experience

Taking control of your AV, video and lighting environments

By Nevil Bounds 10. May 2018

Control systems have evolved incredibly over the last 40 years or so, but how do you get the best out of them and make them really effective?

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Temaer: audience engagement, lighting, visitor experience, GUI, control

DON'T STAY IN THE DARK ABOUT LIGHTING

By Nevil Bounds 19. April 2018

There is no shortage of design skill sets, technical ability and implementation. So why are lighting experiences often disappointing or underplayed? Nevil Bounds puts the focus on light.

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Temaer: audience engagement, lighting, LED lighting, lighting design, PLASA, LDI, PLS, visitor experience

Video has never been better – make it work for you

By Nevil Bounds 29. March 2018

If you want to make an impact, the sky is the limit – literally in some cases! Industry-veteran Nevil Bounds talks about the effective use of video and how Dataton made a massive impact with WATCHOUT.

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Temaer: watchout, video quality, projection mapping, audience engagement, video

Think audio and your audience will thank you

By Nevil Bounds 7. March 2018

For some people it’s the main feature, for others it’s an afterthought. Industry-veteran Nevil Bounds sounds off on audio.

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Temaer: audio, audience engagement, acoustics

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90´s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 

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