Esports pioneers the future of hybrid immersive live events

By Adrian Pennington 28. January 2022

Esports were already booming before the pandemic and are now in an even stronger position. Adrian Pennington looks at the workflow that put the sport ahead of the rest from the start and the broader implications for the events industry in general.

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Temaer: audience engagement, esports, hybrid-events

Going virtual – museums in the age of corona

By Nevil Bounds 21. May 2020

The COVID-19 pandemic is having a huge impact on visitor numbers to museums, attractions and tourist destinations around the world. Not to mention the all-important revenue that is attached to these. What can on-line and ‘virtual’ tours offer and how many organisations have grasped the opportunities that lie out there?

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Temaer: audience engagement, VR, professional, communication, AR

There's no such thing as a free lunch

By Arica Rust 16. April 2020

Sound engineer Arica Rust takes a look at some of the challenges in the world of live audio and discusses the value of a scientific approach to system optimization to create the ultimate sound experience. 

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Temaer: sound, audience engagement, avpro, professional

Podcast 101 – tips to get up and running

By Nevil Bounds 1. April 2020

During this difficult time due to the coronavirus outbreak, many people are turning to podcasts in order to find alternative forms of entertainment. In this blog, regular broadcaster and audio tech aficionado, Nevil Bounds, explains why it has never been easier to create your own podcast and on an economical scale.

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Temaer: sound, audience engagement, podcast, avpro, professional, communication

Flexible LED content design demands a spatial mindset

By Adrian Pennington 19. March 2020

Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed.

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Temaer: projection mapping, LED, wow-factor, audience engagement, visitor experience, ise

Why is projection mapping so popular in events and marketing?

By David Aleksandersen 22. March 2019

Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay. 

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Temaer: projection mapping, audience engagement, social media, brandbuilding

Common audio formats: Which one to use?

By David Aleksandersen 28. February 2019

Audio comes in a wide range of formats and types, just like video and images. For a media server operator, knowing your way around the audio jungle is a real plus, potentially saving you time, effort and some sleepless nights. This blog looks at the three major audio categories, and gives media server programmers a hot tip on audio format!

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Temaer: audio, audio interface, audience engagement, mediaserver, wav, lossless, lossy

Why AV designs should be for the user experience – and how to do it

By Craig MacCormack, Commercial Integrator 15. February 2019

We’ve heard a lot about AV integrators and experience in the past few years, even more so since industry association InfoComm International rebranded itself as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years.

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Temaer: design thinking, audience engagement, avixa, visitor experience, entertainment technology, content

What is projection mapping?

By Adrian Pennington 7. June 2018

Video mapping, projection mapping, 3D mapping, spatial augmented reality or plain old mapping, the technology has plenty of names but the effect can be summed up in a single word: wow! We take a quick look at what it is and when to use it.

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Temaer: projection mapping, augmented reality, wow-factor, audience engagement, video, visitor experience

Taking control of your AV, video and lighting environments

By Nevil Bounds 10. May 2018

Control systems have evolved incredibly over the last 40 years or so, but how do you get the best out of them and make them really effective?

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Temaer: audience engagement, lighting, visitor experience, GUI, control

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

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