Why is projection mapping so popular in events and marketing?

By David Aleksandersen 22. March 2019

Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay. 

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Temaer: projection mapping, audience engagement, social media, brandbuilding

The importance of a great network (and we're not talking Ethernet)

By Nevil Bounds 12. July 2018

This month, I’m celebrating 40 years of working in both the AV and broadcast industries. There is no question that I could not have done this without a great network. Whether it is trade shows, industry events, social media or being a member of an organization, networking with like-minded people has fundamentally changed how I interact with new contacts. Here's why and how I choose to network!

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Temaer: video pro, networking, social media

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90´s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 

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