David Aleksandersen

David Aleksandersen has extensive experience from the audiovisual industry and is an active blogger. He has been responsible for developing and executing marketing, sales and initiatives in knowledge transfer and partner training for more than 20 years. David has held positions such as Marketing Manager of Dataton, CEO of Nordic Media Lab, Product Marketing Manager at Barco/projectiondesign and is currently business advisor at MarkedsPartner.
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Recent posts

Guide to becoming a media server professional – Part 4: The images

By David Aleksandersen 10. November 2019

Are you thinking about becoming a professional media server operator or user, but aren't sure which skills you need? In the fourth instalment of this guide, we continue to explore content for media playback with a look at still-image formats. From compressed/lossy image formats to uncompressed/lossless formats to the age-old question, when do you need uncompressed?

As always, the content is based on recommendations from the fine people of the Media Server Professionals (Facebook) group.

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Temaer: tools, video pro, networking, mediaserver, professional, still image format

Guide to becoming a media server professional – Part 3: The bits

By David Aleksandersen 27. October 2019

Have you considered becoming a professional media server operator or user? Unsure of what technical skills you need? This is blog number three in our series on media server pros, and this time we’re digging further into the details of media server content (yes, video) for playback in media servers, based on recommendations from the fine people of the Media Server Professionals (Facebook) group.

Let’s pick up from where we finished in the last post!

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Temaer: tools, video pro, networking, mediaserver, professional

Guide to becoming a media server professional – Part 2: The tech

By David Aleksandersen 12. October 2019

Are you thinking about becoming a professional media server operator or user, but aren't sure which skills you need? I asked this as an open question to a Facebook group of Media Server Professionals, and the response was overwhelming. This is the second in a series of blogs inspired by their valuable recommendations on traits, tools, media server approach, content and technologies to know, with my own experience thrown into the pot, too. Keep an eye out for a full-blown eBook on the subject later on!

“Dear fellow Media Server Professionals, I am writing an article about things you should know or learn as a fresh media server operator. Like a small best-practice guide, both on soft skills and hardware to know.  

I would highly appreciate your input on this. What would an experienced professional like yourself say to a newbie?”

This second blog looks at media server philosophy and hones in on audio and video. Let's get going… 

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Temaer: audio, tools, video pro, networking, mediaserver, professional

Guide to becoming a media server professional – part 1

By David Aleksandersen 26. September 2019

Have you considered becoming a professional media server operator or user, but aren't sure which skills you need? After meeting with many keen students and fledgeling operators over the years at trade shows and in the classroom, I posed the question below to a Facebook group of Media Server Professionals and asked for their thoughts on the matter. This article is the first of two, presenting their valuable recommendations.

“Dear fellow Media Server Professionals, I am writing an article about things you should know or learn as a fresh media server operator. Like a small best-practice guide, both on soft skills and hardware to know.  

I would highly appreciate your input on this. What would an experienced professional like yourself say to a newbie?”

I was not surprised by the level of helpfulness in the media server community, but I was admittedly amazed by the sheer volume of responses. 

Here's an overview of what I will cover in this article. In a later post, I will tackle the technical stuff. And, because the feedback was so overwhelming and many topics deserve more than a few short sentences, don’t be surprised if there’s a more comprehensive eBook on the subject available at a later date!

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Temaer: event management, tools, video pro, networking, mediaserver, professional

Projection light sources: from arc to laser

By David Aleksandersen 5. July 2019

The history of projection is entwined with that of illumination – after all, every projector needs a light source! In this blog, we turn the spotlight on lamps, from the gas discharge models of the 1800s to today's laser technology.

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Temaer: projection, laser, Metal halid lamps, lamps, light sources

A short history of projection

By David Aleksandersen 27. June 2019

Did you know that the history of projection reaches all the way back to camera obscura and magic lanterns, but that it was the development of optics in the late 16th and early 17th century that made a major impact on projection as we know it today?

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Temaer: dataton, projection, slide projector, CRT projectors

What is 12G SDI and what are the benefits?

By David Aleksandersen 8. June 2019

With the demand for higher bandwidth (4K, 8K …) in applications such as broadcast, live events and fixed installations, the SDI standard has continued to evolve. There are now a wide range of products supporting 12G SDI in the market. But what is SDI, 12G SDI and why should I care?

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Temaer: SDI, 8K, 12G

NAB 2019: The Tech and the hype

By David Aleksandersen 19. April 2019

Welcome to NAB 2019: bigger, better, faster and more, more, MORE! David Aleksandersen reports from the world's largest trade show for the convergence of media, entertainment and technology, focusing on the broadcast sector of the AV industry. 

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Temaer: 8K, nabshow

Why is projection mapping so popular in events and marketing?

By David Aleksandersen 22. March 2019

Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay. 

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Temaer: projection mapping, audience engagement, social media, brandbuilding

What are the challenges of distributing 4K or 8K video?

By David Aleksandersen 14. March 2019

“4K video delivers stunning beauty and resolution. But like most new technology, it comes with challenges to overcome as well.” These were the opening sentences of a Crestron white paper, published in 2014. Now it says 2019 on the calendar, and we have a wide range of display technologies with 8K resolution. Are we ready to rumble or are we stuck with the same challenges?

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Temaer: video format, video playback, video quality, displays, 8K, 4K

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90´s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 

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