What's a World Expo anyway?

By Jacquie McHale 12. April 2019

As participating nations begin releasing their pavilion designs for the 2020 World Expo in Dubai, we ask the age-old question: "What's a World Expo anyway?"

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Temaer: video pro, hospitality, brandbuilding, live entertainment industry, world expo

Why is projection mapping so popular in events and marketing?

By David Aleksandersen 22. March 2019

Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay. 

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Temaer: projection mapping, audience engagement, social media, brandbuilding

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90´s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 

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