How projection mapping makes an impact every time

By Jacquie McHale 18. October 2022

As projection-mapping continues to enchant audiences worldwide, Dataton highlights three applications, each with a different approach and each creating an unforgettable experience in art, performance and celebration.

Read more

Temaer: projection, wow-factor, visitor experience, mapping, inspiration

Map more – five creative projection mapping applications

By Jacquie McHale 4. December 2020

Looking for inspiration? Take peek at these projection mapping applications which transform both the mundane and the magnificent, proving yet again that you can map just about anything!

Read more

Temaer: projection, wow-factor, visitor experience, mapping, inspiration

Flexible LED content design demands a spatial mindset

By Adrian Pennington 19. March 2020

Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed.

Read more

Temaer: projection mapping, LED, wow-factor, audience engagement, visitor experience, ise

Interview: Meet David Willrich, DJW, UK

By Nevil Bounds 22. December 2019

This week Nevil Bounds talks to David Willrich, founder of DJW, and a well-known figure in the UK (and international) AV industry. DJW started out in 1986 as a consultancy business focused on museums and visitor parks. Today, the company’s portfolio includes hotels, museums, visitor parks and attractions. Recent DJW projects include the Museum of the Gateway Arch in St Louis, USA; the Qasr Al Hosn Fort in Abu Dhabi (pictured above) and the Strawberry Field Exhibition in Liverpool, UK. DJW also provided the award-winning immersive experiences at the iconic Titanic Belfast experience center in Northern Ireland.

Let's start by rewinding to 1985, when David Willrich was the AV manager at the UK’s National Motor Museum in Beaulieu, Hampshire, a pioneer in the attractions industry…

Read more

Temaer: visitor experience, entertainment technology, TEA

Ice Projection – It's More Than A Game

By Jacquie McHale 30. May 2019

Awesome ice projections are guaranteed to drive the fans wild at NHL* matches. We talked to Dangers Inc, the Canadian mapping maestros with over 500 ice projection performances under their belt, about their approach, the technology and the challenges of projecting on ice. 

*The National Hockey League is usually described as the premier professional ice hockey league in the world and was formed in 1917. There are 7 teams from Canada and 24 (soon 25) from the US in the league. 

Read more

Temaer: projection mapping, visitor experience, ice projection

AI and IoT – in your hotel room

By Tom LeBlanc, Commercial Integrator 7. March 2019

Whether you see it as a bane or a boon (or simply part of the job), numerous hotel nights are the norm for many AV professionals. This week's blog takes a look at how the hospitality industry is focused on keeping pace with emerging hotel room technology, with artificial intelligence (AI) and Internet of Things (IoT) among the most likely to check in.

Read on…

Read more

Temaer: design thinking, visitor experience, internet of things, hospitality, hotel, AI

Why AV designs should be for the user experience – and how to do it

By Craig MacCormack, Commercial Integrator 15. February 2019

We’ve heard a lot about AV integrators and experience in the past few years, even more so since industry association InfoComm International rebranded itself as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years.

Read on…

Read more

Temaer: design thinking, audience engagement, avixa, visitor experience, entertainment technology, content

Interview: Stephan Mazurek on projection design in the theater

By Jacquie McHale 9. February 2019

If you're a regular theater-goer in the Chicago area, chances are you've seen Stephan Mazurek's projection designs on the stage. He also regularly works on productions in New York and elsewhere in the US. We talked to this multi-talented storyteller – photographer, projection designer, explorer, and documentary film-maker – about recent theater projects, workflow and highlights. Read on…

Read more

Temaer: visitor experience, entertainment technology, inspiration, projection design

Five reasons to map a building

By Jacquie McHale 30. November 2018

To the average passer-by, it's a building. Maybe it's of architectural or historical interest, a landmark or even a workplace. You arrange to meet at it, you take a guided tour, or you simply drive past it without a thought. But to the lighting designer, the projection designer, the artist and the event company, every building facade is a potential canvas. This week we look at five reasons to map a building!

Read more

Temaer: wow-factor, multi-display, visitor experience, mapping, inspiration

Five examples of creative booth design

By Jacquie McHale 11. October 2018

Ready for some trade show inspiration? This week we're highlighting five booths that grabbed the attention of busy visitors with their creative use of visual effects. Enjoy!

Read more

Temaer: wow-factor, multi-display, visitor experience, mapping, inspiration, tradeshows

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

Posts by Tag

See all

Recent Posts

Search the blog

FOLLOW US