Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed.
Temaer: projection mapping, LED, wow-factor, audience engagement, visitor experience, ise
The Integrated Systems Europe show is in its penultimate year at the Amsterdam RAI venue. It is expected to attract over 1,300 exhibitors and 80,000 attendees. How has this event gone from strength to strength and successfully covered such a wide variety of topics? Nevil Bounds has attended every ISE since the 2004 launch and shares his top 10 tips for making the most of your visit to ISE!
Temaer: tradeshows, ise