The COVID-19 pandemic is having a huge impact on visitor numbers to museums, attractions and tourist destinations around the world. Not to mention the all-important revenue that is attached to these. What can on-line and ‘virtual’ tours offer and how many organisations have grasped the opportunities that lie out there?
While virtual reality as a term has been around for quite some time, multiexperience, augmented reality and mixed reality are relatively new terms. But what do these technologies and terms encompass? And how will people-centric multiexperience impact the audio-visual business?