People often ask me what I’m doing when they see me sitting on the left or right of one (or up to three) WATCHOUT operators. “Me? I’m the content manager. Just give me your data and I’ll deal with it,” I usually reply. Judging by the number of blank looks I receive, the concept of content management is not as clear-cut as you might think. Here’s a brief look at what we do, why, and how content management could make your next production even smoother!