How projection mapping makes an impact every time

By Jacquie McHale 18. October 2022

As projection-mapping continues to enchant audiences worldwide, Dataton highlights three applications, each with a different approach and each creating an unforgettable experience in art, performance and celebration.

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Temaer: projection, wow-factor, visitor experience, mapping, inspiration

Map more – five creative projection mapping applications

By Jacquie McHale 4. December 2020

Looking for inspiration? Take peek at these projection mapping applications which transform both the mundane and the magnificent, proving yet again that you can map just about anything!

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Temaer: projection, wow-factor, visitor experience, mapping, inspiration

Flexible LED content design demands a spatial mindset

By Adrian Pennington 19. March 2020

Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed.

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Temaer: projection mapping, LED, wow-factor, audience engagement, visitor experience, ise

10 Gift Ideas for the AV professional in your life

By Jacquie McHale 21. December 2018

Whether you’ll be spending the impending holidays relaxing with family, programming a show or working an event, you deserve that special gift!

We asked a bunch of AV pros what they’d most like for Christmas and here’s their top ten, together with some pretty solid motivations. 

Disclaimer: Gift ideas are listed in no particular order, are sometimes only loosely related to AV and range from low to BIG budget. 

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Temaer: wow-factor, mapping, inspiration, gift ideas

Five reasons to map a building

By Jacquie McHale 30. November 2018

To the average passer-by, it's a building. Maybe it's of architectural or historical interest, a landmark or even a workplace. You arrange to meet at it, you take a guided tour, or you simply drive past it without a thought. But to the lighting designer, the projection designer, the artist and the event company, every building facade is a potential canvas. This week we look at five reasons to map a building!

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Temaer: wow-factor, multi-display, visitor experience, mapping, inspiration

Five examples of creative booth design

By Jacquie McHale 11. October 2018

Ready for some trade show inspiration? This week we're highlighting five booths that grabbed the attention of busy visitors with their creative use of visual effects. Enjoy!

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Temaer: wow-factor, multi-display, visitor experience, mapping, inspiration, tradeshows

Tech Check: BlackTrax Real-Time Motion Tracking

By Igor Silva 20. September 2018

This week we take a look at real-time motion tracking and, more specifically, BlackTrax. We asked Igor Silva from manufacturer CAST for a quick rundown of the system and the overall benefits of the technology. 

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Temaer: wow-factor, entertainment technology, video pro, mapping, creative, tracking, blacktrax

LED: From display niche to leader in large screen visualization

By Nevil Bounds 13. September 2018

Out of all the newer technologies that have been developed over the last 20 years, large screen LED displays surely rank among the most fascinating and influential across many market areas. Nevil Bounds shines a light on the success story of LED displays. 

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Temaer: video quality, LED, wow-factor, visitor experience, tradeshows

Interview: Piotr Majewski on events, challenges and creativity

By Jacquie McHale 6. September 2018

This week we're talking to Piotr Majewski, co-founder of MOOV, a multi-disciplinary design and production house. The award-winning Poznan-based studio prides itself on its mix of creative and engineering talent, designing innovative solutions for everything from conference setups, to cultural experiences, to complex events for global brands. So what goes into making a successful event and why is smart thinking the way forward?

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Temaer: wow-factor, entertainment technology, video pro, mapping, creative

Get Inspired! Light & Mapping festivals around the world

By Jacquie McHale 30. August 2018

Light festivals have their roots in religious and cultural beliefs, as people celebrated the end of the darkest time of the year and the return of lighter, longer days. Nowadays, festivals are often synonymous with artistry on a grand scale, showcasing innovative lighting sculptures, contemporary music and stunning projection-mapping on architectural icons. As the nights draw in (at least here in Scandinavia), why not immerse yourself in the outdoor magic of a light festival and get inspired? 

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Temaer: wow-factor, visitor experience, mapping, inspiration, light festival

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

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