--- title: News & Views - a blog from Dataton | wow-factor description: wow-factor | News&Views is a blog created by Dataton. It's about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! --- [![News & Views](https://newsandviews.dataton.com/hs-fs/hubfs/Templates/news_and_views_logo.jpg?width=165&name=news_and_views_logo.jpg "News & Views")](https://blog.dataton.com/blog?hsLang=en-us) Search # [How projection mapping makes an impact every time](https://newsandviews.dataton.com/how-projectionmapping-makes-an-impact-every-time?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 18. October 2022 [![](https://newsandviews.dataton.com/hubfs/Mapping%20in%20art-community2.jpg)](https://newsandviews.dataton.com/how-projectionmapping-makes-an-impact-every-time?hsLang=en-us) *As projection-mapping continues to enchant audiences worldwide, Dataton highlights three applications, each with a different approach and each creating an unforgettable experience in art, performance and celebration.* [Read more](https://newsandviews.dataton.com/how-projectionmapping-makes-an-impact-every-time?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/how-projectionmapping-makes-an-impact-every-time?hsLang=en-us#comments-listing) Temaer: [projection](https://newsandviews.dataton.com/topic/projection), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration) # [Map more – five creative projection mapping applications](https://newsandviews.dataton.com/map-more-five-creative-projection-mapping-applications?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 4. December 2020 [![](https://newsandviews.dataton.com/hubfs/Projection_mapping_examples_20205.jpg)](https://newsandviews.dataton.com/map-more-five-creative-projection-mapping-applications?hsLang=en-us) Looking for inspiration? Take peek at these projection mapping applications which transform both the mundane and the magnificent, proving yet again that you can map just about anything! [Read more](https://newsandviews.dataton.com/map-more-five-creative-projection-mapping-applications?hsLang=en-us) 2 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/map-more-five-creative-projection-mapping-applications?hsLang=en-us#comments-listing) Temaer: [projection](https://newsandviews.dataton.com/topic/projection), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration) # [Flexible LED content design demands a spatial mindset](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) By [Adrian Pennington](https://newsandviews.dataton.com/author/adrian-pennington) 19. March 2020 [![](https://newsandviews.dataton.com/hubfs/led-design.jpg)](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed. [Read more](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us#comments-listing) Temaer: [projection mapping](https://newsandviews.dataton.com/topic/projection-mapping), [LED](https://newsandviews.dataton.com/topic/led), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [ise](https://newsandviews.dataton.com/topic/ise) # [10 Gift Ideas for the AV professional in your life](https://newsandviews.dataton.com/ten-gift-ideas-for-the-av-pro-in-your-life?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 21. December 2018 [![](https://newsandviews.dataton.com/hubfs/blog_10gifts3-1.jpg)](https://newsandviews.dataton.com/ten-gift-ideas-for-the-av-pro-in-your-life?hsLang=en-us) Whether you’ll be spending the impending holidays relaxing with family, programming a show or working an event, you deserve that special gift! We asked a bunch of AV pros what they’d most like for Christmas and here’s their top ten, together with some pretty solid motivations.  *Disclaimer*: Gift ideas are listed in no particular order, are sometimes only loosely related to AV and range from low to BIG budget.  [Read more](https://newsandviews.dataton.com/ten-gift-ideas-for-the-av-pro-in-your-life?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/ten-gift-ideas-for-the-av-pro-in-your-life?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration), [gift ideas](https://newsandviews.dataton.com/topic/gift-ideas) # [Five reasons to map a building](https://newsandviews.dataton.com/five-reasons-to-map-a-building?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 30. November 2018 [![](https://newsandviews.dataton.com/hubfs/blog_facademapping2.jpg)](https://newsandviews.dataton.com/five-reasons-to-map-a-building?hsLang=en-us) To the average passer-by, it's a building. Maybe it's of architectural or historical interest, a landmark or even a workplace. You arrange to meet at it, you take a guided tour, or you simply drive past it without a thought. But to the lighting designer, the projection designer, the artist and the event company, every building facade is a potential canvas. This week we look at five reasons to map a building! [Read more](https://newsandviews.dataton.com/five-reasons-to-map-a-building?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/five-reasons-to-map-a-building?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [multi-display](https://newsandviews.dataton.com/topic/multi-display), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration) # [Five examples of creative booth design](https://newsandviews.dataton.com/five-examples-of-creative-booth-design?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 11. October 2018 [![](https://newsandviews.dataton.com/hubfs/tradeshow_blog_4-1.jpg)](https://newsandviews.dataton.com/five-examples-of-creative-booth-design?hsLang=en-us) Ready for some trade show inspiration? This week we're highlighting five booths that grabbed the attention of busy visitors with their creative use of visual effects. Enjoy! [Read more](https://newsandviews.dataton.com/five-examples-of-creative-booth-design?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/five-examples-of-creative-booth-design?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [multi-display](https://newsandviews.dataton.com/topic/multi-display), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration), [tradeshows](https://newsandviews.dataton.com/topic/tradeshows) # [Tech Check: BlackTrax Real-Time Motion Tracking](https://newsandviews.dataton.com/tech-check-blacktrax-realtime-motion-tracking?hsLang=en-us) By [Igor Silva](https://newsandviews.dataton.com/author/igor-silva) 20. September 2018 [![](https://newsandviews.dataton.com/hubfs/BT_blog_LEAD2.jpg)](https://newsandviews.dataton.com/tech-check-blacktrax-realtime-motion-tracking?hsLang=en-us) This week we take a look at real-time motion tracking and, more specifically, BlackTrax. We asked Igor Silva from manufacturer [CAST](https://cast-soft.com) for a quick rundown of the system and the overall benefits of the technology.  [Read more](https://newsandviews.dataton.com/tech-check-blacktrax-realtime-motion-tracking?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/tech-check-blacktrax-realtime-motion-tracking?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [entertainment technology](https://newsandviews.dataton.com/topic/entertainment-technology), [video pro](https://newsandviews.dataton.com/topic/video-pro), [mapping](https://newsandviews.dataton.com/topic/mapping), [creative](https://newsandviews.dataton.com/topic/creative), [tracking](https://newsandviews.dataton.com/topic/tracking), [blacktrax](https://newsandviews.dataton.com/topic/blacktrax) # [LED: From display niche to leader in large screen visualization](https://newsandviews.dataton.com/led_from_display_niche_to_leader_in_large_screen_visualization?hsLang=en-us) By [Nevil Bounds](https://newsandviews.dataton.com/author/nevil-bounds) 13. September 2018 [![](https://newsandviews.dataton.com/hubfs/led_blog_LEAD.jpg)](https://newsandviews.dataton.com/led_from_display_niche_to_leader_in_large_screen_visualization?hsLang=en-us) Out of all the newer technologies that have been developed over the last 20 years, large screen LED displays surely rank among the most fascinating and influential across many market areas. Nevil Bounds shines a light on the success story of LED displays.  [Read more](https://newsandviews.dataton.com/led_from_display_niche_to_leader_in_large_screen_visualization?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/led_from_display_niche_to_leader_in_large_screen_visualization?hsLang=en-us#comments-listing) Temaer: [video quality](https://newsandviews.dataton.com/topic/video-quality), [LED](https://newsandviews.dataton.com/topic/led), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [tradeshows](https://newsandviews.dataton.com/topic/tradeshows) # [Interview: Piotr Majewski on events, challenges and creativity](https://newsandviews.dataton.com/interview-events-challenges-and-creativity-poland?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 6. September 2018 [![](https://newsandviews.dataton.com/hubfs/Piotr_op_blog.jpg)](https://newsandviews.dataton.com/interview-events-challenges-and-creativity-poland?hsLang=en-us) This week we're talking to Piotr Majewski, co-founder of MOOV, a multi-disciplinary design and production house. The award-winning Poznan-based studio prides itself on its mix of creative and engineering talent, designing innovative solutions for everything from conference setups, to cultural experiences, to complex events for global brands. So what goes into making a successful event and why is smart thinking the way forward? [Read more](https://newsandviews.dataton.com/interview-events-challenges-and-creativity-poland?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/interview-events-challenges-and-creativity-poland?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [entertainment technology](https://newsandviews.dataton.com/topic/entertainment-technology), [video pro](https://newsandviews.dataton.com/topic/video-pro), [mapping](https://newsandviews.dataton.com/topic/mapping), [creative](https://newsandviews.dataton.com/topic/creative) # [Get Inspired! Light & Mapping festivals around the world](https://newsandviews.dataton.com/light_and_mapping_festivals_list?hsLang=en-us) By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 30. August 2018 [![](https://newsandviews.dataton.com/hubfs/LIGHTFEST_blog-1.jpg)](https://newsandviews.dataton.com/light_and_mapping_festivals_list?hsLang=en-us) Light festivals have their roots in religious and cultural beliefs, as people celebrated the end of the darkest time of the year and the return of lighter, longer days. Nowadays, festivals are often synonymous with artistry on a grand scale, showcasing innovative lighting sculptures, contemporary music and stunning projection-mapping on architectural icons. As the nights draw in (at least here in Scandinavia), why not immerse yourself in the outdoor magic of a light festival and get inspired?  [Read more](https://newsandviews.dataton.com/light_and_mapping_festivals_list?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/light_and_mapping_festivals_list?hsLang=en-us#comments-listing) Temaer: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration), [light festival](https://newsandviews.dataton.com/topic/light-festival) [All posts](https://newsandviews.dataton.com/all) [Next](https://newsandviews.dataton.com/topic/wow-factor/page/2) ### About News & Views This blog is created by [Dataton](https://www.dataton.com), and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 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