Adrian Pennington

Adrian Pennington is a professional journalist, editor and copywriter specialising in the production, the technology and the business of moving image media. https://adrianpenningtonthewritestuff.blogspot.com
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Recent posts

Flexible LED content design demands a spatial mindset

By Adrian Pennington 19. March 2020

Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed.

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Temaer: projection mapping, LED, wow-factor, audience engagement, visitor experience, ise

What is projection mapping?

By Adrian Pennington 7. June 2018

Video mapping, projection mapping, 3D mapping, spatial augmented reality or plain old mapping, the technology has plenty of names but the effect can be summed up in a single word: wow! We take a quick look at what it is and when to use it.

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Temaer: projection mapping, augmented reality, wow-factor, audience engagement, video, visitor experience

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

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