A decade ago, I left a job in management consulting with a “big 4” accounting firm and embarked on what would become my second career in the audiovisual (AV) industry. While I was planning on making a career change, going into the AV industry was in no way my targeted path. Other than appearing in a high-school play, earning a degree in electrical engineering and occasionally attending theatrical performances, I was neither had a theatre background nor the foundational knowledge that would have been helpful in preparing me for what lay before me. 

‘Production values’ is a term often used to describe the skillsets that are employed by creative teams in video and television production. During the COVID-19 pandemic, broadcasters have had to find new ways of engaging with the viewer. But have these always been as successful as they could have been, and can they learn a thing or two from the excellence that AV rental and staging companies provide?