David Aleksandersen

David Aleksandersen has extensive experience from the audiovisual industry and is an active blogger. He has been responsible for developing and executing marketing, sales and initiatives in knowledge transfer and partner training for more than 20 years. David has held positions such as Marketing Manager of Dataton, CEO of Nordic Media Lab, Product Marketing Manager at Barco/projectiondesign and is currently business advisor at MarkedsPartner.
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Recent posts

Network basics for media server operators

By David Aleksandersen 13. December 2018

 

We live in a networked world – more and more services and products use networks for communication and content distribution. Do you need to be an IT engineer to be able to do network setups for your AV installation? Absolutely not.

If you rewind just a few years, sound, audio and lighting devices had their own, dedicated, communication connectivity. Not only did they have dedicated protocols, but also physical cables and connectors. What's more, inter-operability between these technologies was not a focus – neither for the users nor the developers. And IP (Internet Protocol) based networks were for the IT world, a completely different realm from the world of AV. But this is about to change. 

You don't need to be an IT engineer to do AV networks, but you really need to have some key network skills. In this blog post, we take a look at the following topics:

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Temaer: network, technology, tcp/ip

What is MPCDI?

By David Aleksandersen 16. August 2018

We all love an acronym and here's one that seems to be popping up more and more. MPCDI is a standard format for multi-projector alignment systems, allowing full integration among a range of devices, programs and display systems. But what does that mean in reality, and why are industry standards important? 

In this article, we’ll cover the following topics related to Multiple Projection Common Data Interchange (that’s MPCDI to us!)

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Temaer: standards, video pro, mediaserver

Have you got what it takes to build your own media server?

By David Aleksandersen 2. August 2018

Getting ready to invest in a media server? Take your time, because choosing the right solution for your application requires careful thought and consideration. And before you do anything, you need to tackle the central issue: should you build your own media server or opt for a pro off-the-shelf unit? In this blog post, we take a look at some of the key factors to keep in mind before making the final call.

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Temaer: standards, video pro, mediaserver

WHAT ARE THE MOST IMPORTANT TOOLS FOR A VIDEO PROFESSIONAL?

By David Aleksandersen 21. June 2018

As any craftsman will tell you, it’s not only a matter of knowing what you’re doing, but also having the right tools for the job. And in the case of video professionals, there are an awful lot of tools out there. Here's a list of my essential items. Think I’ve missed something off the list? Add your favorite in the comments box below!

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Temaer: tools, essentials, video pro

4K, 8K, 16K – the race for higher resolutions is on!

By David Aleksandersen 14. June 2018

We have embraced 4K, and while some are still struggling to get on top of the challenges that 4K brought, several manufacturers are gearing up for 8K resolutions – and beyond! What are the benefits and challenges of higher resolutions? What products are there in the market?

In this blog, I’ve taken a look at the race for higher resolutions, and sounded out two projector manufacturers, Barco and Digital Projection, as they ramp up for 8K.

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Temaer: video quality, future, displays, 8K, 16K, pixels

What is SDI?

By David Aleksandersen 3. May 2018

Serial Digital Interface (SDI) is a professional digital video interface standard that has been used since the early 90s. From its relatively humble beginnings to 8K support, here's what you need to know about SDI and its benefits compared to other interface standards!

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Temaer: video quality, SDI, 8K, BNC, optical fiber

Sales. How hard can it be?

By David Aleksandersen 12. April 2018

We've all been there… the oh-so-eager sales person on the other end of the line, across the table, or on screen, is too busy selling to start listening. Here are a few words on why some pitches succeed and others… don't.

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Temaer: customer engagement, sales, customers, meetings, customer relations

Is this a codec (or a container) which I see before me? 

By David Aleksandersen 4. April 2018

Are you finding containers and codecs and the difference between them a tad challenging? You are not the only one! 

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Temaer: audio, standards, video, codec, container, format

Just do it! 8 reasons to get certified

By David Aleksandersen 21. March 2018

If you are unsure on the importance the industry standards and certifications hold in today’s AV industry, here are 8 reasons why you should invest in certification.

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Temaer: business advantage, standards, avixa, certifications, cedia, dseg

How can industry standards & certifications add value to your business?

By David Aleksandersen 14. March 2018

Did you ever see a movie just because the actor had won an Oscar? No worries. It’s human nature to embrace credibility, and industry standards and certifications matter to both integrators and customers because they provide credibility! But how can you use standards and certifications to increase your own or your company’s competitive edge?

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Temaer: ansi standards, business advantage, standards, avixa, certifications

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90´s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 

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