---
title: Five reasons to map a building
description: It might just be a building to you but to the light designer, the projection designer, the artist and the event company, every facade is a potential canvas. This week we look at five reasons to map a building!
image: https://newsandviews.dataton.com/hubfs/blog_facademapping2.jpg
---

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# [Five reasons to map a building](https://newsandviews.dataton.com/five-reasons-to-map-a-building)

By [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale) 30. November 2018

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![blog_facademapping2](https://newsandviews.dataton.com/hs-fs/hubfs/blog_facademapping2.jpg?width=681&name=blog_facademapping2.jpg)To the average passer-by, it's a building. Maybe it's of architectural or historical interest, a landmark or even a workplace. You arrange to meet at it, you take a guided tour, or you simply drive past it without a thought. But to the lighting designer, the projection designer, the artist and the event company, every building facade is a potential canvas. This week we look at five reasons to map a building!

## CELEBRATE THE FESTIVE SEASON

Wermland Opera, Karlstad, Sweden

![blog_facademapping](https://newsandviews.dataton.com/hs-fs/hubfs/blog_facademapping.jpg?width=681&name=blog_facademapping.jpg)

All I want for Christmas is a projection-mapped building… Wermland Opera in Sweden describes its annual facade show as its present to the people of Karlstad, lighting up the darkest December evenings. The impressive, family-oriented show is designed by [Eyebrite](https://www.eyebrite.se), Göteborg, and plays December 2-9, three times every evening. The free event includes a light show and interactive game on the facade of the 19th century building. Projection by [Adapt](https://www.adapt.se).

[View a short version of the show.](https://www.eyebrite.se/wermland-opera.html)

[![Download a free e-book: The Marketers' Guide to Projection Mapping](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/3385340/d7d6a0bf-a093-49f1-aab0-f216d312cacd.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/3385340/d7d6a0bf-a093-49f1-aab0-f216d312cacd)

Celebrate independence

Silesian Parliament, Katowice, Poland.

![blog_facademapping3](https://newsandviews.dataton.com/hs-fs/hubfs/blog_facademapping3.jpg?width=681&name=blog_facademapping3.jpg)

The 100-year celebrations for Poland's National Independence Day provided a great occasion to map landmarks in Katowice, Wroclaw, and Krakow. Projection on theater, castle and parliament buildings by [Visualsupport](http://www.visualsupport.pl/welcome) from Krakow.

[Check out a short clip from the Katowice show](https://www.instagram.com/p/BqAjN0FiMWM/?utm_source=ig_web_copy_link).

CELEBRATE OLYMPIC GAMES

Obelisco de Buenos Aires, Argentina

![olympic_mapping](https://newsandviews.dataton.com/hs-fs/hubfs/olympic_mapping.jpg?width=280&name=olympic_mapping.jpg)

Olympic Games opening ceremonies are usually held inside stadiums for a large – but limited – audience. The 2018 Youth Olympic Games turned the tables with a ceremony in a public location which was open to anyone (some 200,000 spectators). The pièce de résistance at the event was the projection-mapped obelisk, one of the city's most well-known landmarks.

![blog_facademapping5](https://newsandviews.dataton.com/hs-fs/hubfs/blog_facademapping5.jpg?width=681&name=blog_facademapping5.jpg)

Standing tall at 67.5 m, the obelisk provided a unmissable canvas for projection and live performances. Sixteen 20K projectors were installed on top of two adjacent buildings to cover the obelisk with the jaw-dropping content, which interacted with stunt actors running, rowing, cycling and diving off the building. 

Content [VJ Spetto](http://vjspetto.com.br/wp/), projection [Infoview](http://www.iview.com.br/) and [KJPL](http://www.kjpl.co/)

[Watch the video and find out more](https://www.dataton.com/stories/youth-olympic-games-opening-ceremony-argentina)

## Celebrate a FLAGSHIP Store

H&M store, Auckland, New Zealand

![Screen Shot 2018-11-29 at 12.21.57](https://newsandviews.dataton.com/hs-fs/hubfs/Screen%20Shot%202018-11-29%20at%2012.21.57.png?width=316&name=Screen%20Shot%202018-11-29%20at%2012.21.57.png)

This retailer's new flagship store in Auckland opened at the end of August and offers 3500 sqm of shopping opportunities spread across four levels.

For the grand opening, New Zealand artist Reuben Paterson collaborated with AV veteran [Spyglass](http://www.spyglass.co.nz) to create a vibrant show of flora and fauna projected onto the store facade. A total of eight 20K projectors were used to map the surfaces of the building's cube-like exterior.

[Watch the video on Facebook](https://www.facebook.com/spyglassltd/videos/1913050288787450/UzpfSTE3NTUyODAyOTg1NDY4MjozMzY1MTU2NjcwODkyNTA/)

Celebrate a wedding

Umaid Bhawan Palace, Jodhpur, India![Screen Shot 2018-07-18 at 14.01.42](https://newsandviews.dataton.com/hs-fs/hubfs/Screen%20Shot%202018-07-18%20at%2014.01.42.png?width=1&name=Screen%20Shot%202018-07-18%20at%2014.01.42.png)

![blog_facademapping6](https://newsandviews.dataton.com/hs-fs/hubfs/blog_facademapping6.jpg?width=681&name=blog_facademapping6.jpg)

The Umaid Bhawan Palace of Jodhpur, India, presents an eye-catching facade with its lavish Indo-Deco style and sandstone exterior. Add awesome projection mapping and you have a unforgettable backdrop for any event. The projection canvas measures 180 m across with a range of crenellations, turrets, columns and domes to take into account. The facade has been mapped a number of times; this example shows a 2018 show designed by [Spectaculaires](http://www.spectaculaires.eu), France, for a private wedding celebration. 

[Watch the video and find out more here](https://www.dataton.com/stories/facade-mapping-for-wedding)

 More reading: 

["What is projection mapping?"](https://newsandviews.dataton.com/what-is-projection-mapping?hsLang=en-us)   
["Five examples of creative projection mapping"](https://newsandviews.dataton.com/five-examples-of-creative-mapping?hsLang=en-us)["Five more examples of creative projection mapping"](https://newsandviews.dataton.com/five-more-examples-of-creative-mapping?hsLang=en-us)

 

[![Download the e-book for free: The Marketers' Guide to Project Mapping >>Download now>>](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/3385340/b186dfc7-f36d-47f8-9e9d-565f218ac2b1.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/3385340/b186dfc7-f36d-47f8-9e9d-565f218ac2b1)

 Topics: [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [multi-display](https://newsandviews.dataton.com/topic/multi-display), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [mapping](https://newsandviews.dataton.com/topic/mapping), [inspiration](https://newsandviews.dataton.com/topic/inspiration)

![Jacquie McHale's photo](https://newsandviews.dataton.com/hubfs/Jacquie_McHale_headshot.jpeg)

By: [Jacquie McHale](https://newsandviews.dataton.com/author/jacquie-mchale)

Dataton staff writer

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### About News & Views

This blog is created by [Dataton](https://www.dataton.com), and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

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