David Aleksandersen

David Aleksandersen has extensive experience from the audiovisual industry and is an active blogger. He has been responsible for developing and executing marketing, sales and initiatives in knowledge transfer and partner training for more than 20 years. David has held positions such as Marketing Manager of Dataton, Product Marketing Manager at Barco/projectiondesign and is currently Chief Revenue Officer at Spring Agency. He is also blogging about sales, marketing and music, health and welfaretechnology (Norwegian) and safety (Norwegian).
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Recent posts

What is SDI?

By David Aleksandersen 3. May 2018

Serial Digital Interface (SDI) is a professional digital video interface standard that has been used since the early 90s. From its relatively humble beginnings to 8K support, here's what you need to know about SDI and its benefits compared to other interface standards!

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Temaer: video quality, SDI, 8K, BNC, optical fiber

Sales. How hard can it be?

By David Aleksandersen 12. April 2018

We've all been there… the oh-so-eager sales person on the other end of the line, across the table, or on screen, is too busy selling to start listening. Here are a few words on why some pitches succeed and others… don't.

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Temaer: customer engagement, sales, customers, meetings, customer relations

What is the difference between a codec and a container?

By David Aleksandersen 4. April 2018

Are you finding containers and codecs and the difference between them a tad challenging? You are not the only one! 

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Temaer: audio, standards, video, codec, container, format

Just do it! 8 reasons to get certified

By David Aleksandersen 21. March 2018

If you are unsure on the importance the industry standards and certifications hold in today’s AV industry, here are 8 reasons why you should invest in certification.

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Temaer: business advantage, standards, avixa, certifications, cedia, dseg

How can industry standards & certifications add value to your business?

By David Aleksandersen 14. March 2018

Did you ever see a movie just because the actor had won an Oscar? No worries. It’s human nature to embrace credibility, and industry standards and certifications matter to both integrators and customers because they provide credibility! But how can you use standards and certifications to increase your own or your company’s competitive edge?

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Temaer: ansi standards, business advantage, standards, avixa, certifications

The Power of Pixels: How big screens can yield BIG results

By David Aleksandersen 28. February 2018

All organizations want to improve business performance. How can the modern business organization ensure that their meeting and collaboration rooms nurture sensible thinking and smart, efficient decisions?

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Temaer: projection, digital projection, business advantage, displays, collaboration, multi-display, desicion-making, efficiency

10 tips on how you can improve your next corporate event

By David Aleksandersen 21. February 2018

Are you planning your next corporate event? Planning may not be the most exciting part of the event, but thinking things through in advance will hopefully avert some of the biggest headaches on the day – and help ensure success. Here are 10 tips for you to consider for your next event with focus on how to add the WOW factor!

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Temaer: event, marketing, event management, corporate event, wow-factor, 10 tips

How can fast failing give you a business advantage?

By David Aleksandersen 7. February 2018

"If everything seems under control, you're just not going fast enough!" Italian-American driver, Mario Andretti, may have been referring to the race track, but the ability to acknowledge that there's something wrong and then instigate change is the hallmark of many a successful entrepreneur.

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Temaer: financial benefits, design thinking, user understanding, customer engagement, user engagement, business advantage

Choosing the right contrast ratio for your installation

By David Aleksandersen 31. January 2018

In display technology, contrast is one of the most important image quality metrics. It makes it possible to distinguish the content of an image, regardless of brightness. The challenges faced with contrast ratios are the same for all display technologies – not only projectors. 

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Temaer: digital projection, direct view displays, contrast ratio, ansi standards, piscr, dvdiscr, installation

Why Darth Vader never chose a lamp saber

By David Aleksandersen 25. January 2018

Laser projection is here to stay. The technology chosen by Darth Vader as his illumination/weapon source is the preferred choice for today´s projector manufacturers. But why laser? What are the benefits? And where does it fit in the history of projection?

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Temaer: projection, laser, phosphor, UHP lamps, slide projector, digital projection, financial benefits, LED, hybrid, Metal halid lamps, lamps, light sources, illumination, movie projectors, cinema projectors, CRT projectors, ARC lamps

About News & Views

This blog is created by Dataton, and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. Views, info, and opinions expressed in News & Views are solely those of the individual authors!

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