--- title: News & Views - a blog from Dataton | audience engagement description: audience engagement | News&Views is a blog created by Dataton. It's about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! --- [![News & Views](https://newsandviews.dataton.com/hs-fs/hubfs/Templates/news_and_views_logo.jpg?width=165&name=news_and_views_logo.jpg "News & Views")](https://blog.dataton.com/blog?hsLang=en-us) Search # [Esports pioneers the future of hybrid immersive live events](https://newsandviews.dataton.com/esports-pioneers-the-future-of-hybrid-immersive-live-events?hsLang=en-us) By [Adrian Pennington](https://newsandviews.dataton.com/author/adrian-pennington) 28. January 2022 [![](https://newsandviews.dataton.com/hubfs/Esports%20arena2.jpg)](https://newsandviews.dataton.com/esports-pioneers-the-future-of-hybrid-immersive-live-events?hsLang=en-us) Esports were already booming before the pandemic and are now in an even stronger position. Adrian Pennington looks at the workflow that put the sport ahead of the rest from the start and the broader implications for the events industry in general. [Read more](https://newsandviews.dataton.com/esports-pioneers-the-future-of-hybrid-immersive-live-events?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/esports-pioneers-the-future-of-hybrid-immersive-live-events?hsLang=en-us#comments-listing) Temaer: [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [esports](https://newsandviews.dataton.com/topic/esports), [hybrid-events](https://newsandviews.dataton.com/topic/hybrid-events) # [Going virtual – museums in the age of corona](https://newsandviews.dataton.com/going-virtual-museums-in-the-age-of-corona?hsLang=en-us) By [Nevil Bounds](https://newsandviews.dataton.com/author/nevil-bounds) 21. May 2020 [![](https://newsandviews.dataton.com/hubfs/Virtual_museums-1.jpg)](https://newsandviews.dataton.com/going-virtual-museums-in-the-age-of-corona?hsLang=en-us) The COVID-19 pandemic is having a huge impact on visitor numbers to museums, attractions and tourist destinations around the world. Not to mention the all-important revenue that is attached to these. What can on-line and ‘virtual’ tours offer and how many organisations have grasped the opportunities that lie out there? [Read more](https://newsandviews.dataton.com/going-virtual-museums-in-the-age-of-corona?hsLang=en-us) 2 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/going-virtual-museums-in-the-age-of-corona?hsLang=en-us#comments-listing) Temaer: [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [VR](https://newsandviews.dataton.com/topic/vr), [professional](https://newsandviews.dataton.com/topic/professional), [communication](https://newsandviews.dataton.com/topic/communication), [AR](https://newsandviews.dataton.com/topic/ar) # [There's no such thing as a free lunch](https://newsandviews.dataton.com/theres-no-such-thing-as-a-free-lunch?hsLang=en-us) By [Arica Rust](https://newsandviews.dataton.com/author/arica-rust) 16. April 2020 [![](https://newsandviews.dataton.com/hubfs/sound-engineering.jpg)](https://newsandviews.dataton.com/theres-no-such-thing-as-a-free-lunch?hsLang=en-us) Sound engineer Arica Rust takes a look at some of the challenges in the world of live audio and discusses the value of a scientific approach to system optimization to create the ultimate sound experience.  [Read more](https://newsandviews.dataton.com/theres-no-such-thing-as-a-free-lunch?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/theres-no-such-thing-as-a-free-lunch?hsLang=en-us#comments-listing) Temaer: [sound](https://newsandviews.dataton.com/topic/sound), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [avpro](https://newsandviews.dataton.com/topic/avpro), [professional](https://newsandviews.dataton.com/topic/professional) # [Podcast 101 – tips to get up and running](https://newsandviews.dataton.com/podcast-101-tips-to-get-up-and-running?hsLang=en-us) By [Nevil Bounds](https://newsandviews.dataton.com/author/nevil-bounds) 1. April 2020 [![](https://newsandviews.dataton.com/hubfs/podcast-blog.jpg)](https://newsandviews.dataton.com/podcast-101-tips-to-get-up-and-running?hsLang=en-us) During this difficult time due to the coronavirus outbreak, many people are turning to podcasts in order to find alternative forms of entertainment. In this blog, regular broadcaster and audio tech aficionado, Nevil Bounds, explains why it has never been easier to create your own podcast and on an economical scale. [Read more](https://newsandviews.dataton.com/podcast-101-tips-to-get-up-and-running?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/podcast-101-tips-to-get-up-and-running?hsLang=en-us#comments-listing) Temaer: [sound](https://newsandviews.dataton.com/topic/sound), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [podcast](https://newsandviews.dataton.com/topic/podcast), [avpro](https://newsandviews.dataton.com/topic/avpro), [professional](https://newsandviews.dataton.com/topic/professional), [communication](https://newsandviews.dataton.com/topic/communication) # [Flexible LED content design demands a spatial mindset](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) By [Adrian Pennington](https://newsandviews.dataton.com/author/adrian-pennington) 19. March 2020 [![](https://newsandviews.dataton.com/hubfs/led-design.jpg)](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) Projection has traditionally been considered to have an unassailable advantage over other media when it comes to making any surface a digital canvas. From a shop window to the facade of a cathedral, projection has the edge – particularly when the latest projection mapping techniques are employed. Is that all about to change? After walking the halls at ISE 2020, Adrian Pennington considers recent advances in direct view LED and wonders if the gap has now narrowed. [Read more](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/flexible-led-content-design-demands-a-spatial-mindset?hsLang=en-us#comments-listing) Temaer: [projection mapping](https://newsandviews.dataton.com/topic/projection-mapping), [LED](https://newsandviews.dataton.com/topic/led), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [ise](https://newsandviews.dataton.com/topic/ise) # [Why is projection mapping so popular in events and marketing?](https://newsandviews.dataton.com/why-is-projection-mapping-so-popular-in-marketing?hsLang=en-us) By [David Aleksandersen](https://newsandviews.dataton.com/author/david-aleksandersen) 22. March 2019 [![](https://newsandviews.dataton.com/hubfs/mapping_turkcell_2.jpg)](https://newsandviews.dataton.com/why-is-projection-mapping-so-popular-in-marketing?hsLang=en-us) Projection mapping is one of the most popular ways to create an event that’s out-of-the-ordinary. From small indoor stage effects to larger-than-life visuals on entire arenas, landmark buildings or other architectural landscapes, projection mapping as a marketing tool is here to stay.  [Read more](https://newsandviews.dataton.com/why-is-projection-mapping-so-popular-in-marketing?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/why-is-projection-mapping-so-popular-in-marketing?hsLang=en-us#comments-listing) Temaer: [projection mapping](https://newsandviews.dataton.com/topic/projection-mapping), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [social media](https://newsandviews.dataton.com/topic/social-media), [brandbuilding](https://newsandviews.dataton.com/topic/brandbuilding) # [Common audio formats: Which one to use?](https://newsandviews.dataton.com/common-audio-formats-which-one-to-use?hsLang=en-us) By [David Aleksandersen](https://newsandviews.dataton.com/author/david-aleksandersen) 28. February 2019 [![](https://newsandviews.dataton.com/hubfs/audioblog2.jpg)](https://newsandviews.dataton.com/common-audio-formats-which-one-to-use?hsLang=en-us) Audio comes in a wide range of formats and types, just like video and images. For a media server operator, knowing your way around the audio jungle is a real plus, potentially saving you time, effort and some sleepless nights. This blog looks at the three major audio categories, and gives media server programmers a hot tip on audio format! [Read more](https://newsandviews.dataton.com/common-audio-formats-which-one-to-use?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/common-audio-formats-which-one-to-use?hsLang=en-us#comments-listing) Temaer: [audio](https://newsandviews.dataton.com/topic/audio), [audio interface](https://newsandviews.dataton.com/topic/audio-interface), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [mediaserver](https://newsandviews.dataton.com/topic/mediaserver), [wav](https://newsandviews.dataton.com/topic/wav), [lossless](https://newsandviews.dataton.com/topic/lossless), [lossy](https://newsandviews.dataton.com/topic/lossy) # [Why AV designs should be for the user experience – and how to do it](https://newsandviews.dataton.com/av-design-and-the-user-experience?hsLang=en-us) By [Craig MacCormack, Commercial Integrator](https://newsandviews.dataton.com/author/craig-maccormack-commercial-integrator) 15. February 2019 [![](https://newsandviews.dataton.com/hubfs/Ux_blog-header.jpg)](https://newsandviews.dataton.com/av-design-and-the-user-experience?hsLang=en-us) We’ve heard a lot about AV integrators and experience in the past few years, even more so since industry association InfoComm International [rebranded itself](https://www.commercialintegrator.com/business_resources/avixa-av-industry-real-message/) as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years. Read on… [Read more](https://newsandviews.dataton.com/av-design-and-the-user-experience?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/av-design-and-the-user-experience?hsLang=en-us#comments-listing) Temaer: [design thinking](https://newsandviews.dataton.com/topic/design-thinking), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [avixa](https://newsandviews.dataton.com/topic/avixa), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [entertainment technology](https://newsandviews.dataton.com/topic/entertainment-technology), [content](https://newsandviews.dataton.com/topic/content) # [What is projection mapping?](https://newsandviews.dataton.com/what-is-projection-mapping?hsLang=en-us) By [Adrian Pennington](https://newsandviews.dataton.com/author/adrian-pennington) 7. June 2018 [![](https://newsandviews.dataton.com/hubfs/Blog_projectionmapping_Edinburgh.jpg)](https://newsandviews.dataton.com/what-is-projection-mapping?hsLang=en-us) Video mapping, projection mapping, 3D mapping, spatial augmented reality or plain old mapping, the technology has plenty of names but the effect can be summed up in a single word: wow! We take a quick look at what it is and when to use it. [Read more](https://newsandviews.dataton.com/what-is-projection-mapping?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/what-is-projection-mapping?hsLang=en-us#comments-listing) Temaer: [projection mapping](https://newsandviews.dataton.com/topic/projection-mapping), [augmented reality](https://newsandviews.dataton.com/topic/augmented-reality), [wow-factor](https://newsandviews.dataton.com/topic/wow-factor), [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [video](https://newsandviews.dataton.com/topic/video), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience) # [Taking control of your AV, video and lighting environments](https://newsandviews.dataton.com/take-control-of-your-av-video-and-lighting-environments?hsLang=en-us) By [Nevil Bounds](https://newsandviews.dataton.com/author/nevil-bounds) 10. May 2018 [![](https://newsandviews.dataton.com/hubfs/Blog%20control.jpg)](https://newsandviews.dataton.com/take-control-of-your-av-video-and-lighting-environments?hsLang=en-us) Control systems have evolved incredibly over the last 40 years or so, but how do you get the best out of them and make them really effective? [Read more](https://newsandviews.dataton.com/take-control-of-your-av-video-and-lighting-environments?hsLang=en-us) 0 Kommentarer [Klikk her for å lese/skrive kommentarer](https://newsandviews.dataton.com/take-control-of-your-av-video-and-lighting-environments?hsLang=en-us#comments-listing) Temaer: [audience engagement](https://newsandviews.dataton.com/topic/audience-engagement), [lighting](https://newsandviews.dataton.com/topic/lighting), [visitor experience](https://newsandviews.dataton.com/topic/visitor-experience), [GUI](https://newsandviews.dataton.com/topic/gui), [control](https://newsandviews.dataton.com/topic/control) [All posts](https://newsandviews.dataton.com/all) [Next](https://newsandviews.dataton.com/topic/audience-engagement/page/2) ### About News & Views This blog is created by [Dataton](https://www.dataton.com), and is about multi-display software and surrounding technologies, media servers, content creation - basically anything within the AV industry that serves to enrich the audience experience! Since the 90s, Dataton has published News & Views, with content reflecting the world of multimedia communication. 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